by Jeff Maloney | Apr 4, 2024 | PPC
Have you noticed that Conversions in Google Analytics 4 have now changed to Key Events? If you haven’t yet, you soon will, as this feature change is being rolled out to all GA4 accounts over time. So, what does this mean for your GA4 account? Honestly, nothing at this... 
by Jeff Maloney | Mar 20, 2024 | PPC
Digital marketing is a world where every click counts. Leveraging Pay-Per-Click (PPC) campaigns is a strategic move to attract clicks from potential customers, but the journey doesn’t end there. The real magic lies in crafting high-converting PPC landing pages... 
by Solutions Digital Consulting | Mar 1, 2024 | SEO
How to Filter Spam Data From Your GA4 Reports Not being able to eliminate spam data from your reports can cause major headaches for everyone who wants to use Google Analytics 4 for performance insights. Whether that is a small business owner, a marketing team,... 
by Jeff Maloney | Feb 22, 2024 | SEO
UPDATE 3/1/2024 If you’re looking for a workaround to filter out the newly blocked data on your reports, read our new blog. In that blog, we also teach you how to create report filters and save them for your team’s use, now and in the future. UPDATE... 
by Jeff Maloney | Feb 14, 2024 | SEO
In today’s digital age, having a strong online presence is crucial for small businesses; in fact, most small businesses cannot survive without it. Search Engine Optimization (SEO) plays a pivotal role in helping small businesses improve their visibility, attract more... 
by Jeff Maloney | Jul 26, 2022 | PPC
Google is the top leader in search engines and is the biggest platform you need to target in your online marketing efforts. This means tailoring your campaigns to Google’s algorithms, selecting the right keywords for pay-per-click advertising on Google, and... 
by Jeff Maloney | Jul 23, 2022 | PPC
Google Analytics 4 (GA4) has been around since the fall of 2020 as the latest version of the Google Analytics platform. New GA accounts were automatically onboarded to the GA4 version, but if you were using GA before GA4’s release, you could continue using the... 
by Jeff Maloney | Jun 27, 2022 | PPC
The best method for marketing online is constantly changing. In many ways, the internet is a living thing that grows and evolves, and marketing tactics must evolve with it. Google is widely recognized as the godfather of internet marketing, so when they alter their... 
by Jeff Maloney | May 27, 2022 | PPC
PPC agencies specialize in pay-per-click marketing services. In PPC marketing, a fee is incurred every time an ad is clicked, making it crucial that ad exposure is explicitly directed to your target audience. Making that happen requires working with an experienced PPC... 
by Jeff Maloney | May 25, 2022 | SEO
Search engine optimization (SEO) is a critical component of driving web traffic to your site. Effective SEO makes it possible for your organization to reach your target customers long-term. But SEO is complicated and time-consuming; if you want your business’s...