Our prices will vary depending on the needs and goals of our clients.  Managing a large e-commerce client is very different than a local small business.  Our rates are competitive and can be set up on tiers so as you gain performance you can be incentivized to increase your investment and grow your business! 

We make the best recommendations based on estimated CPCs for what our clients are targeting.  But, a budget should always be determined by ROI and the execution abilities of the business.  Over-investing and under-investing are ongoing approaches, and our goal is to get our clients in the best zone.

For an effective and streamlined PPC campaign setup and management, we’ll require certain information and access permissions. Here’s a breakdown:

1. Access to your PPC Accounts: This includes platforms such as Google Ads, Microsoft Advertising (formerly Bing Ads), etc. We’ll need this to manage and optimize your campaigns. If you don’t have an account yet, we can assist in setting one up for you.
2. Website Access: Depending on the level of integration and tracking required, we may need access to your website’s backend, especially for installing tracking codes. This might involve platforms like WordPress, Shopify, or whichever Content Management System (CMS) you use.
3. Google Analytics Access: To track website user behavior, set up conversion goals, and understand traffic sources. If you don’t have Google Analytics set up, we can guide you through this as well.
4. Google Tag Manager (GTM) Access: If you use GTM for tracking tags and scripts on your website, we’ll need access to implement and manage various tags relevant to the PPC campaigns.
5. Landing Pages and Conversion Points: Information about key pages on your site where you want traffic to be directed, as well as the main conversion actions (e.g., form submissions, downloads, purchases).
6. Previous Campaign Data: If you’ve run PPC campaigns in the past, access to historical data can be invaluable to inform strategy and avoid past mistakes.
7. Business Insights: Details about your target audience, customer personas, key selling points, promotions, and any other business intelligence that can help tailor your ads.
8. Budget Information: Your monthly or campaign-specific budget to ensure we manage and allocate spends efficiently.
9. Billing Information: For setting up or managing the ad spend on various platforms. Note that this is typically done directly within the PPC platform itself, and we’ll always handle such information with utmost confidentiality and security.
10. Communication Preferences: Your preferred method of communication, so we can keep you updated and aligned with the campaign’s progress.

Rest assured, our agency values your privacy and the security of your information. All access permissions can be set to the necessary levels only (e.g., ‘admin’ or ‘edit’), and you’ll always have the ability to control and revoke access at any time.

While our agency is equipped with a skilled team that can develop compelling ad copy and visuals (for an additional cost), the choice remains yours. Here are your options:

1. Provide Your Own Creative: If you have existing creative assets or specific messaging you’d like to use, you’re welcome to provide those. We’ll ensure they are optimized for the PPC platforms we’re targeting.
2. Collaborate on Creative Development: You can work closely with our team. Share your ideas, brand guidelines, and any other pertinent information, and we’ll craft ads that resonate with your brand voice and objectives.
3. Let Us Handle It: If you prefer, you can entrust the entire creative process to us. Based on our understanding of your brand, target audience, and campaign objectives, our team will develop ad copy and visuals tailored to maximize engagement and conversions.

Regardless of the route you choose, all ad creatives will be shared with you for approval before they are launched. Your feedback is invaluable, ensuring that the final output aligns with your brand’s vision and values.

Our monthly reporting will provide a comprehensive overview of your PPC campaign’s performance, designed to be both transparent and informative. When the report is sent out on the 5th of every month, here’s an example of what you can expect:

• Executive Summary: A high-level snapshot of your campaign’s performance, including key metrics and insights from the past month containing graphs, charts, and tables that visually represent your data, making it easier to discern trends and patterns over time.
• Conversion Data: Detailed information on the actions users took after clicking your ads, such as form submissions, product purchases, or phone calls.
• Cost-per-Click (CPC) & Cost-per-Conversions: Metrics that provide insight into the efficiency of your spend – how much each click or conversion is costing you.
• Ad Spend and Return on Ad Spend (ROAS): A breakdown of your monthly spend versus the return you’re receiving from that investment if applicable.
• Keyword Performance: Analysis of which keywords are driving traffic, conversions, and their respective costs.
• Recommendations and Next Steps: Based on the month’s data, we’ll suggest tactical changes to enhance performance and potential areas of opportunity or testing.

This report will be accompanied by a personalized analysis from our account manager, ensuring you not only understand the data but also the strategic decisions behind our ongoing optimization efforts. We’re committed to maintaining open communication and ensuring you’re well-informed every step of the way.