Challenges

After getting to know all aspects of the new business from the client, including their goals and needs, Solutions Digital Consulting got to work on a digital marketing plan. Step one was to map out an information architecture and develop a structure for the new website. SDC provided strategic consultation regarding site layout and user experience. Our team also contributed to creating a unique visual style for the brand. After assessing various iterations of a logo for Southern Mobility Solutions, the team landed on a design that suited the new branding well. 

Step two was establishing website tracking; Southern Mobility Solutions had zero website tracking as a new brand. SDC went to work implementing and executing essential tracking tools such as Google Analytics, Google Search Console, and Google Tag Manager. We also created a Google Business Listing for Southern Mobility Solutions that vastly improved their chances of appearing on the search engine results page (SERP).

Step three of the solution was to craft distinctive, quality content for each page on the new Southern Mobility Solutions’ website. This content was written with two primary goals: First, the content needed to rank quickly on Google search for relevant keywords. And second, it needed to offer visitors easy-to-understand information and create a positive user experience. In other words, Solutions Digital Consulting crafted new page content with both search engine crawlers and human users in mind.